Hello! Great to have you here, the kettle’s just boiled – what would you like to drink?
Just a good old cup of tea for me! I like it strong but milky. Big fan of Pluckley Tea from the Kent and Sussex Tea & Coffee Company.
So, tell us a bit about yourself and your business.
Well I’m a single mum with two kiddies who are aged 12 and 10. I live in Bearsted and set up my marketing consultancy business ‘Klarity Marketing’ five and half years ago. I’ve worked with a lot of Kent based artisans, mainly food and drink or retailers. I am a brand developer. I help turn products into brands and build brands so that consumers’ awareness and perception of them is improved. I tend to help with branding, marketing strategy and social media mainly.
What inspired you to start your own business?
For most of my career I’ve worked in a Brand Manager role for drinks companies which meant I looked after every element of the brand in the UK. As an example, I worked on Courvoisier cognac for two years and took it to the number one position in the UK in terms of market share, volume and value sales ….for the first time in the brand’s history! I was presented with a lovely bottle of very expensive Courvoisier cognac to celebrate this achievement! I left work for a few years to have children but when I returned, I felt that I could bring my big brand experience and expertise to smaller artisan producers/makers and retailers at an affordable price.
How did it all begin?
My first job was with a London based workplace fruit delivery service ‘Fruitdrop’ – the owner Ben had the idea, the supply chain, the vans to deliver but didn’t know quite how to approach the marketing. I wrote him a five year business plan and marketing strategy and his turnover grew from £79k a year to £650k a year in just under 2 years! He is now delivering nationally with a turnover, which I’m sure, exceeds £1.5m! So I knew I could help new and small businesses. I also worked with award winning local ice cream company, Simply Ice Cream for 3.5 years and created their marketing strategy, brand guidelines and managed their social media for 3 years. This helped them build a consistent image and perception online and helped to expand their business year on year.
I launched a secondary company back in 2010 which relied totally on social media to drive sales. It gave me the learning and confidence to use social media. Since then I have managed over 20 social media accounts for clients and hold small group social media training on behalf of Produced in Kent.
How has your business changed and developed since it started?
I started mainly helping companies with their marketing strategy and branding but demand soon led me to managing and teaching social media. As I have two children and my work hours during the week are limited so I am shifting my teaching/coaching online and will be launching an online programme called ‘Shine Online’ in the Autumn which will help teach artisan producers/crafters/artists how to showcase their beautiful products, grow and build their brand awareness and perception and have a consistent strong brand that shines online! I will teach, coach, support and provide valuable advice and tips on branding, social media, websites and photography and will be getting other experts involved so we have their brains and advice too! I’m so looking forward to it!
So, where does all this take place? What’s your workspace like?
I spent 5 months renovated my house which involved knocking down some walls to create a big kitchen/diner. I’ve always wanted a long table so I can entertain friends and their children so I work at one end of that table and then clear my laptop away when I have lots of people for dinner! I may put a cabin in the back garden one day but I like the warmth of the house. It’s also nice having the cats for company and the kettle to hand!
What are the best and worst bits of running your business?
The best bits are that I love what I do. I love working with new people and love handmade food and products. I am a keep supporter of buying locally and love my local Farmers Market on Bearsted Green! The worst bits are that my work hours are limited – I still have to spend time each day doing the school run, food shopping and doing household chores (which I hate!) but my new way of teaching will be so flexible that I will be able to help more people in fewer hours and offer my knowledge and experience at a very affordable price.
What are your hopes, plans or ambitions for the future?
I’d hoping that my online coaching business will take off so that I can help artisans outside of Kent. It would be amazing to think that I could help people all over the world too!
Finally, where can we find you online if we want to keep in touch?
Twitter – https://twitter.com/lisafromklarity
Instagram – https://instagram.com/lisafromklarity/
Facebook – https://www.facebook.com/KlarityMarketing
Pinterest – https://www.pinterest.com/lisafromklarity/
LinkedIn – https://www.linkedin.com/in/lisajaneklarity
My website is being redesigned at the moment but is www.klaritymarketing.co.uk
Thanks so much for your time and chatting to you about your business!
Thank you! I love that you are bringing such talented people together under one roof J